Familiar organic quality in bright colors

With the relaunch of Alnatura’s muesli packaging, we have created a timeless design that appeals to all generations who want a good start to the day and value good taste and high-quality ingredients.

The flavor-giving ingredient of each muesli variety is the focus and is communicated via a color code – from apricot, red and green to various shades of blue. The look is complemented by the respective illustrations of the ingredients on the cover and a clear, vibrant yet soft typography. Another characteristic feature of the redesign is the beige color areas, which ensure strong conciseness and recognition on the shelf. Everything together results in a clear and natural look and creates confidence and warmth.





Further work

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