Lovingly realized animal illustrations are the heart of the new Holle Kids range – whether for the fruit porridge squeezies, mueslis or smoothie drops. In addition to the individual character of each product, it is above all the organically shaped color areas that catch the eye and tie the products together.
When the children have grown out of the porridge age, the various mueslis from Holle are the ideal choice. In keeping with the “older” target group, a less sweet style was also chosen for the illustrations. Creative product names such as “Purple Panther” and “Otter Oats” are both the eye-catcher of the Holle Kids range and the model for the illustrated animals.
The crunchy mueslis “Lama Loops” and “Choco Chipmunk” are not only suitable for children, but for the whole family. Here too, illustrated animal characters interact with the product. In black and white, the illustrations are more reminiscent of a sketch designed to stimulate children’s creativity.
Fruit porridges have been added to the Holle Kids range of squeezies. Each of the three new products has its own animal hero – making them the perfect choice for little superheroes or those who want to become one. The practical squeeze bag makes the fruit porridges the perfect snack for on the go.
New products were also launched for children 3+: These include the so-called “Smoothie Drops” in two varieties as well as the “1-2-3 Laugen Snack” – pretzels in the shape of numbers for initial, playful arithmetic exercises. Each pack is characterized by an animal that laughs cheekily from the shelf and plays with the contents of the pack, which are depicted in the form of real picture freezers.
