Baby-led weaning (BLW) is an approach to starting complementary feeding that focuses on independence, trust and natural nutrition. It was precisely this attitude that was to be reflected in little BITIES’ social media presence.
The starting point for the project was an existing packaging design and an established look that was deliberately rethought rather than reinvented. The goal: a visual and content refresh with a balanced mix of clear branding and modern product communication.
We placed the strategic focus on informative content in order to create trust and orientation. After all, baby-led weaning is a form of nutrition in which babies are allowed to eat independently from the start, without porridge but with solid, age-appropriate foods, and still needs to be explained.
Based on an analysis of the existing content, we created new content categories, clear design grids and versatile content formats. We fully managed the Instagram and Facebook account for a period of three months, from editorial planning to content creation and upload. In addition, we developed scalable design and content templates that allow the channels to be continued independently.
In addition to the listing at Drogerie Müller, we designed and produced a reach campaign in which we addressed central pain points of everyday family life: little time for elaborate preparation, babies who consistently refuse porridge or the desire for practical finger food alternatives in line with the baby-led weaning approach. The motifs combined everyday situations with clear communication of benefits and thus ensured a high level of relevance among the target group.
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Our client: littlebities
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