Providing for future generations – that is sustainable action: As a manufacturer of baby food of the highest organic quality, the Swiss family business Holle babyfood is now consistently taking the next step in its sustainability strategy and is making its dairy foods climate-positive with immediate effect. Eberle accompanied the certification process via the Eberle initiative www.klimapositiv.world, developed the central messages and the memorable campaign motif.
With the landing page holle-klimapositiv.ch we explain the complex and multifaceted topic and bundle all measures. There is also space here to explain that Holle is not following any trends with climate-positive, but on the contrary, has always been a pioneer in this field – one of the most important arguments is the promotion of Demeter agriculture. An important move in terms of brand strategy. On the landing page, we also explain very clearly how the emissions are offset, what overcompensation means and how important national and international projects are for the implementation and success of the strategy.
At the heart of the target group: the campaign includes adverts in specialist media such as Biowelt, Biopress and Biohandel as well as online banners and social media posts via Pinterest, Facebook and Instagram.
A well-rounded solution: floor stickers and shelf wobblers attract attention at the PoS and the integrated QR code ensures quick and easy networking with the landing page.
