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Relaunch of infant milk formulas

As the first Demeter manufacturer of baby and infant food, infant milk formula is also an integral part of Holle baby food’s extensive organic range. As part of a relaunch, the infant formula was to be given a new, modern look without fundamentally changing the existing design.

The result is a look that on the one hand appears sweet and sweet and on the other hand does justice to the fact that infant formula is a product that must meet the highest quality standards and whose composition is strictly regulated by law.

Each category has been given its own basic color: The cow milks are blue, the goat milks are green. Initial and subsequent milks differ in their color intensity – from pastel to strong.

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One focus was also on the design of suitable illustrations. The cows and goats depicted here reflect the emotional bond between mother and child – but at the same time trace the development of the child from PRE to FM4 milk as it increasingly stands on its own two feet. The mountains in the background symbolize once again that this is a traditional Swiss company.

Holle is one of the pioneers in goat’s milk-based baby milk and can look back on over 20 years of experience in this field. To emphasize this quality factor, a corresponding seal was developed for the front.





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