Relaunch of the brand identity for “Lebenswert Bio”

For “Lebenswert bio”, the second brand of Holle baby food GmbH, we implemented a comprehensive relaunch of the brand identity following the successful conversion of the entire range to Bioland quality. The aim was to focus more strongly on the sustainable values of the brand and to clearly communicate the new quality level in order to convince consumers at first glance.

A central component of the relaunch was the upgrading of the packaging, which was not only modernized, but also designed to be clearer, more appealing and more informative. The revised look ensures greater value, improved orientation on the shelf and greater differentiation from the competition.

In addition, we developed a range of accompanying advertising materials for the PoS that underline the new brand message and promote sales in a targeted manner. These included display materials, shelf stoppers, brochures and interactive elements that appeal to parents directly at the point of sale and inform them about the benefits of the new Bioland quality.

The relaunch ensures that “Lebenswert bio” is not only perceived as a high-quality brand, but also as a credible and consistently sustainable brand – across all touchpoints, from packaging to brand communication at the point of sale.

The Bioland logo has been placed concisely above the respective product name. The playful designs with animal illustrations now make the different product ranges instantly distinguishable.