McDonald’s publishes its eleventh sustainability report in 2020. Once again, we have designed a compact version of the report in DIN A5 format. It presents the most important facts and figures in a striking and appealing way for the target group of restaurant visitors.
The storyline and look are based on the current umbrella campaign “Ganz bei Euch”. This should create proximity to the target group, be easy to understand and entertaining. In the report, we have therefore focused on people – at home, in a restaurant or out and about…
The report is distributed in restaurants throughout Germany. Click here for the online version: ‘ McDonald’s Sustainability Report compact
But we already designed the reports for 2017, 2018 and 2019: ‘ McDonald’s Sustainability Report 2019 compact‘ McDonald’s Sustainability Report 2018 compact‘ McDonald’s Sustainability Report 2017 compact