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McDonald’s CR-Report 2017 – at a Glance

Since 2014, McDonald’s Germany has published an annual compact version of their sustainability report. Both entertaining and easy to understand, it is directed at teens and twenty-somethings, the restaurant’s main target group. We delivered the idea for implementation and designed the report for 2017.

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The legendary brown paper bags inspired us for the design concept and this aspect was even integrated into the current online campaign “#365 Gründe für McDonald’s” (#365 reasons for choosing McDonald’s). Instead of boring infographics, we created sketch-style, hand-made illustrations, which were aimed at the target group.

If you are interested and want to see the result of what McDonald’s does in the field of sustainability: The printed version was available in all restaurants across Germany and the online version is still available for anyone to access:

› McDonald’s CR-Report 2017 – at a glance





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McDonald's – Sustainability report
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Weleda – Trade Marketing for Skin Food
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Weleda – Packaging Natural Cosmetics
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Weleda – Campaign Sun Care
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Davert – New Brand Identity
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Holle – Corporate Identity
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