EBERLE_McDo_Sustainability_Header EBERLE_McDo_Sustainability_Header

Sustainability report compact 2017 for McDonald’s

McDonald’s Germany has published a compact version of its sustainability report every year since 2014. Entertaining and easy to understand, it is aimed at teens and twens, who are the restaurants’ core target group. We provided the idea for the implementation and designed the report.

EBERLE_McDo_Sustainability_2 EBERLE_McDo_Sustainability_2

The legendary brown paper bag inspired us for the design concept and the online campaign “#365 reasons for McDonald’s” was also integrated. Instead of boring infographics, we opted for target group-oriented, hand-made illustrations in sketch style.

If you would like to take a look at the results and are interested in what McDonald’s is doing in terms of sustainability, the printed version was available in all restaurants throughout Germany and the online version was accessible to everyone:

‘ McDonald’s Sustainability Report 2017 compact





Further work

McDonald's - Sustainability report 2019
McDonald’s
McDonald's Nachhaltigkeitsbericht 2019 Konzept
McDonald's - Sustainability report 2019
McDonald’s
McDonald's - Sustainability report
McDonald’s
Cover des Berichts
McDonald's - Sustainability report
McDonald’s
McDonald's - Sustainability report 2018
McDonald’s
McDonald's Nachhaltigkeitsbericht 2018 Print
McDonald's - Sustainability report 2018
McDonald’s
Kaiser - Corporate Design
Emperor
Kaiser Backformen
Kaiser - Corporate Design
Emperor
Software AG Foundation - New brand identity
Software AG Foundation
Software AG Stiftung Relaunch
Software AG Foundation - New brand identity
Software AG Foundation
Alnatura - Soft relaunch of various product categories
Alnatura
Produktkategorien Alnatura
Alnatura - Soft relaunch of various product categories
Alnatura
Alnatura - Corporate Design
Alnatura
Alnatura Corporate Design Vorschau
Alnatura - Corporate Design
Alnatura
Byodo - Pasta packaging relaunch
Byodo
Byodo Verpackung
Byodo - Pasta packaging relaunch
Byodo
Demeter - Image campaign
Demeter
Demeter Kampagne Vorschau
Demeter - Image campaign
Demeter
Eber