Pure Lave –
Name and appearance for a new eco-detergent

The Pure Lave brand from Ulrich natürlich specializes in certified, ecological detergents and cleaning products. We developed a new brand with a consistent brand strategy for the newcomer in a workshop. Based on this, we developed the brand identity with the entire packaging design. The catchy brand name with its ambiguous reference to washing was also created by us.

The product range has been differentiated with fresh colors and focuses on the additional benefits of the products. Unlike the competition, the detergents use only plant-based raw materials, gentle surfactants and natural lactic acid. They are characterized by their particular environmental and skin friendliness.