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Pure Lave –
Name and appearance for a new eco-detergent

The Pure Lave brand from Ulrich natürlich specializes in certified, ecological detergents and cleaning products. We developed a new brand with a consistent brand strategy for the newcomer in a workshop. Based on this, we developed the brand identity with the entire packaging design. The catchy brand name with its ambiguous reference to washing was also created by us.
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The product range has been differentiated with fresh colors and focuses on the additional benefits of the products. Unlike the competition, the detergents use only plant-based raw materials, gentle surfactants and natural lactic acid. They are characterized by their particular environmental and skin friendliness.

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In the matching sales folder, the core messages and benefits are presented in a consumer-friendly way and in a fresh, attractive design.





Further work

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