The Waschbär brand has been producing ecological alternatives in all areas of everyday life since 1987. Following the brand relaunch in 2018, we have now adapted the packaging to the new look. To this end, we developed new packaging designs for around 80 different drugstore products that are consistent with the brand image.
We have revised the packaging design for products from various areas: Cleaning, room fragrance, pest control, washing and cosmetics. The result is a stringent design concept that fits the brand and makes the Waschbär products recognizable as such at first glance. For a uniform brand appearance, we designed the background of all products in a natural paper look and combined it with the raccoon green in the lower bar to emphasize the sustainability character.
The cosmetics segment is somewhat differentiated. Here we have made the font color warmer and the packaging overall more uniform and restrained than in the other product areas.
The packaging for the other product categories is differentiated by different colors and illustrations. This makes it very easy for the consumer to distinguish between them.
