Weleda wants to close the gap between babies and adult users of its natural cosmetic products and is launching a new care range for children who no longer want to be babies. We are developing an international campaign for the new KIDS 2in1 Shower and Shampoo care range.
Both the packaging and the overall communication have a child-friendly design. Classic advertising motifs and extensive image material for online and PR are created under the central idea and title “Naturally mine! In addition, we stage the entire product range in specialist and retail stores with a high-quality PoS presentation.
The campaign will be accompanied by a large advertising campaign in popular magazines in Germany, Switzerland and Austria. Extensive promotional material, such as a small children’s booklet, a gym bag and information material for retailers, round off the campaign.
We have been working with Weleda since 1992 and have intensively supported and helped shape the brand’s development into the leading provider of natural cosmetics and natural remedies.
