Weleda aims to close the gap between babies and adults using its natural cosmetic products and has launched a new care series for children, who no longer want to be babies. We developed an international campaign for the new care series KIDS 2in1 Shower and Shampoo.
A child-appropriate design is present in both the packaging and the overall communication. Under the guiding principle and title “Natürlich meins!” (naturally mine!), we created classic advertising motifs and comprehensive image material for online and PR. Moreover, we presented the entire product range in specialist and trade stores using a high-quality PoS presentation.
The campaign is accompanied by a large-scale advertising campaign in public newspapers in Germany, Switzerland and Austria. Extensive advertising material, such as a children’s book, a gym bag and informative material for stores round off the campaign.
We have been working with Weleda since 1992 and have accompanied and influenced the development of the brand into becoming a leading provider of natural cosmetics and medicines.
