The Preussenquelle from Berlin-Brandenburg is known for the pure and unadulterated taste of its organic mineral water. With our POS campaign “Your green mineral water”, the organic company is entering a new level of sustainability: from climate-neutral to climate-positive.
From the manufacturer to the retailer to the customer – and back again. The entire transportation route of the green mineral water is positively balanced. The Berlin-based organic company ensures this not only through climate-friendly water production using renewable energies and bottling in returnable bottles, but also by promoting biodynamic agriculture – communicated through our POS campaign “Your green mineral water” for Berlin and Brandenburg. In this way, consumers who prefer to turn on the tap for ecological reasons are made aware of the organic mineral water with a clear conscience. As a first step, we designed various advertising materials for the POS presence in specialist and retail beverage stores: bottle displays, project stands and flyers with customer-oriented wording: “Your green mineral water – from us, to you and back!” We have rounded off the message with a new logo: climate-positive.
How exactly does Preussenquelle achieve the plus for the climate? It goes one step further than many others: The Rheinsbergers more than compensate for their remaining CO2 emissions – by promoting organic farming in Germany. In cooperation with Soil & More, the company calculates its CO2 emissions and offsets them by building up CO2-binding humus on German farmland. In the long term, this offsets more CO2 than is actually produced. To ensure that this remains the case, Preussenquelle continues to consciously offer products in the region, promotes local soil and water conservation projects through its own sustainability prize and organizes sustainability and agricultural days, among other things, to promote the topic in public.
In the second phase, we developed a variety of other advertising materials: advertisements, box inserts, table displays, roll-ups, fridge stickers, one-pagers and sales folders – all bundled on a dedicated microsite: www.grünes-mineralwasser.de.
With “Your green mineral water” and “climate-positive”, Preussenquelle is ushering in a new era of sustainable commitment. With transparency and customer proximity, the POS campaign ensures authenticity and strengthens trust in the brand directly among consumers – a positive effect for the already sustainable image of Rheinsberger Preussenquelle.
