The soft relaunch of the chocolate bar now contributes to the differentiation of varieties and competition on supermarket shelves. We have retained the familiar basis of the Alnatura design, but some elements such as the background and the typography have been given a makeover: the new curved font now conveys even more pleasure. We have worked particularly hard on the radiance of the color codes – they serve to clearly differentiate between a total of 12 chocolate bars, including Dark Nut, Fine Bitter, Fine Bitter Orange, Whole Nut, Whole Almond, Coconut, Whole Milk and White Crisp.
The new recognizable feature of the chocolates is the cheerful butterfly illustration and the tempting chocolate pieces placed on the coloured areas combined with the main ingredient of each variety. Now the modernized wrappers of the chocolate bars do both: they draw attention to the organic quality of the ingredients and at the same time attract new attention with bright colors.
