EBEP_181101_Relaunch_Web_Projekt_2880_1000_02 EBEP_181101_Relaunch_Web_Projekt_2880_1000_02

Brand presence for feel-good corsetry from SUSA

The SUSA brand stands for high-quality, feel-good underwired corsetry that has been manufactured with great care and traditional craftsmanship in Heubach, Baden-Württemberg, for over 150 years. With a clear focus on comfort, quality and fit, SUSA has established itself as a major player in the lingerie industry and combines traditional values with modern designs that appeal to women of all ages.

EBEP_181101_Relaunch_Web_Susa_2880_1270_01 EBEP_181101_Relaunch_Web_Susa_2880_1270_01

In order to further develop the brand in line with the times and sharpen its strong identity, we carried out a comprehensive relaunch based on a joint brand workshop. The entire brand identity, logo and packaging design were fundamentally revised to create a more modern, fresh and authentic brand presence.

The new logo design conveys clarity and elegance, while the revised packaging emphasizes the high quality of the products through a contemporary design with harmonious colors and clear typography. In addition to the visual redesign, the brand communication was also further developed to position SUSA as a timeless, style-conscious and comfort-oriented brand.

EBEP_181101_Relaunch_Web_Susa_2880_1270_02 EBEP_181101_Relaunch_Web_Susa_2880_1270_02

The relaunch not only strengthened the brand’s recognizability, but also reinterpreted its core values – comfort, quality and tradition – in a modern way. SUSA now presents itself with a clear, uniform image that perfectly reflects the combination of traditional craftsmanship and innovative design.

The pack design has been developed to work in different colors for the different categories.

The result is a very feminine and sometimes playful design that can now also appeal to a younger target group. More about our customer SUSA here.

More information:
Our client: Susa
All projects for our client Susa





Further work
Hipp - Sustainability communication
Hipp
HiPP Nachhaltigkeit
Hipp - Sustainability communication
Hipp
Riegelein - Packaging design for new vegan products
Riegelein
Riegelein Schoko Range
Riegelein - Packaging design for new vegan products
Riegelein
Telenot
Telenot
Telenot Markenstrategie
Telenot
Telenot
Silit - 100 years anniversary campaign
Silit
Jubiläum
Silit - 100 years anniversary campaign
Silit
Holle - Sustainability magazines
Holle
Holle Nachhaltigkeitsmagazin Nachhaltigkeitsbericht
Holle - Sustainability magazines
Holle
Stadtwerke Gmünd - Image campaign 2024
Gmünd municipal utilities
Imagekampgane
Stadtwerke Gmünd - Image campaign 2024
Gmünd municipal utilities
Eber