Silit has been producing high-quality cookware “Made in Germany” since 1920. In the company’s 100-year history, innovations such as the Sicomatic® pressure cooker and the Silargan® functional ceramic have revolutionized cooking. For the 100th anniversary, we developed an eye-catching communication concept that can be flexibly applied to a wide range of measures.
For the Silit 100th anniversary key visual, we break with the accurately arranged ingredients above the cookware and let them fall dynamically into the pot – in keeping with the festive occasion. For the catalog, we designed several introductory double pages that break up the content with background information and appropriate graphics for the respective product categories. We also designed accompanying specialist trade advertisements that show other new products and pick up on the look of the key visual.
To illustrate Silit’s long tradition, we developed several videos showing, for example, the history of Silit pots over the last 100 years. We designed various PoS materials for retailers, such as modular store displays or window displays to round off the anniversary campaign.
