The SUSA brand stands for feel-good underwire-free corsetry, which has been produced in Heubach, Baden-Württemberg, for over 150 years. On the basis of a joint brand workshop, we carried out a relaunch and fundamentally revised the brand image, logo and packaging.
The pack design has been developed to work in different colors for the different categories.
The result is a very feminine and sometimes playful design that can now also appeal to a younger target group.
