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Packaging relaunch for BodyLove from Vitafy

The “BodyLove” brand from Vitafy is Germany’s first weight management retail brand in organic and “free-from” quality. We have implemented a packaging relaunch for the entire range. The task was to revise the reduced design of the old packaging to convey more taste, freshness and naturalness.

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The logo was redesigned, a new typeface was chosen for the variety name and the subline “clean shaping” was developed, which now makes it clear that this is a food brand that supports weight management.

The new color scheme has a fresh, feminine look and makes for a strong facing on the shelf.





Further work

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