The “BodyLove” brand from Vitafy is Germany’s first weight management retail brand in organic and “free-from” quality. We have implemented a packaging relaunch for the entire range. The task was to revise the reduced design of the old packaging to convey more taste, freshness and naturalness.
The logo was redesigned, a new typeface was chosen for the variety name and the subline “clean shaping” was developed, which now makes it clear that this is a food brand that supports weight management.
The new color scheme has a fresh, feminine look and makes for a strong facing on the shelf.