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Nutritionally valuable foods

The Egle brand offers food for a health-oriented target group exclusively via mail order. All products have a special nutritional value, which can be recognized by a colour scheme in the Egle food concept.

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On the basis of a brand workshop, we developed the brand core and brand identity, defined objectives, worked out a clear positioning and carried out a complete packaging relaunch.

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The Egle logo was revised and the color coding within the food concept was clarified. Ingredients and contents are presented on the packaging with a culinary and high-quality look.

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A high proportion of white on the packaging underlines both the self-similarity and the premium orientation of the products, which consist largely of ingredients from organic farming or organic animal husbandry.





Further work

Voelkel - Packaging for Kombucha
Voelkel
Voelkel Kambucha
Voelkel - Packaging for Kombucha
Voelkel
Ritter Sport - Packaging
Ritter Sport
Ritter Sport Packaging
Ritter Sport - Packaging
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Stadtwerke Konstanz - New brand identity
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Stadtwerke Konstanz Marke
Stadtwerke Konstanz - New brand identity
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Alnatura - Sustainability reports
Alnatura
Alnatura Nachhaltigkeitsberichte 2013
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Alnatura
Lebenswert bio - Brand image
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Lebenswert bio Packaging
Lebenswert bio - Brand image
Liveable organic
Kaiser - Online campaign baking tins
Emperor
Kaiser Backformen Form des Jahres
Kaiser - Online campaign baking tins
Emperor