Voelkel oil is now also available in returnable bottles

The Voelkel brand is primarily known for its varied, colorful and always delicious natural food juices. Now the company is expanding its range with the launch of Voelkel cooking oil and is bringing four high-quality cooking oils onto the market – in environmentally friendly reusable amber glass bottles. This sustainable packaging not only ensures optimum product protection, but also reduces packaging waste in the kitchen and sets an example for more sustainability in cooking.

For the design of the labels, we deliberately adopted design elements from Voelkel’s juice line. The aim was to create a uniform brand image that ensures recognition on the shelf – especially in a product category that was not previously associated with Voelkel. A central element of the design is the organic color area in the background, which can now be found on all Voelkel labels.

The color palette of the layouts is adapted to the respective varieties and ranges from green to yellow to orange. This ensures clear differentiation between varieties and a harmonious overall aesthetic. As edible oil in a reusable bottle has been a real rarity to date, a disruptive element was integrated on the front to clearly emphasize this special added value. The relaunch thus skillfully combines sustainability, design and brand identity.