EBEP_181101_Relaunch_Web_Projekt_2880_1000_01 EBEP_181101_Relaunch_Web_Projekt_2880_1000_01

Natural food juice with tradition in a new guise

With the redesign of its core range, Demeter pioneer Voelkel is once again positioning itself as a brand with one of the highest quality standards when it comes to juice. The new look is more modern, clearer and more colorful – without completely breaking with the tried and tested.

EBEP_181101_Relaunch_Web_Projekt_2880_1270_04 EBEP_181101_Relaunch_Web_Projekt_2880_1270_04

We have said goodbye to the anthroposophical sun that used to shine in the background. Instead, an organic color surface now forms the defining element on each label. All important information is bundled here. At the same time, the color serves to differentiate between the fruit juices: This is based on the main fruit variety of the respective juice.

In addition to the color scheme, the combination of illustrations and photos in the presentation of the ingredients is also new: In the foreground, real pictures demonstrate the freshness of the raw ingredients, while the illustrative elements symbolize craftsmanship and tradition. For juices with a high vitamin content, for example, a disruptive label with the words “Good for your immune system” has also been developed. The logo hierarchy has also been adjusted: The Voelkel brand name is now at the top of the hierarchy, followed by the Demeter logo or an organic flag, depending on the quality.

EBEP_181101_Relaunch_Web_Projekt_2880_1270_03 EBEP_181101_Relaunch_Web_Projekt_2880_1270_03

Consumers can find further information on the side of the label: For example, about the charitable foundation behind the Voelkel brand, but also about Demeter quality, cultivation cooperatives or properties and benefits that characterize the respective juice. The various additional information is clearly structured and color-coded for quicker comprehension.

EBEP_181101_Relaunch_Web_Projekt_2880_1270_05 EBEP_181101_Relaunch_Web_Projekt_2880_1270_05

Lined up on the shelf, the bottles of Voelkel’s core range in the new look provide a striking face and a wonderful play of colors that makes you want to enjoy natural food juice.





Further work

Voelkel - Launch oils in the returnable bottle
Voelkel
Voelkel Öl Launch
Voelkel - Launch oils in the returnable bottle
Voelkel
Voelkel - Ginger shots
Voelkel
Voelkel Ingwer Shot
Voelkel - Ginger shots
Voelkel
Voelkel - Relaunch of the website
Voelkel
Voelkel Web Website
Voelkel - Relaunch of the website
Voelkel
Voelkel - Packaging for Kombucha
Voelkel
Voelkel Kambucha
Voelkel - Packaging for Kombucha
Voelkel
Voelkel – Packaging
Voelkel
Voelkel – Packaging
Voelkel