Technologies for a green future: The focus of the collaboration is on strategically aligned, interdisciplinary corporate and product communication that positions the international group in business and politics as a solution provider for climate-friendly technologies and supports sales along the entire customer journey.
The Voith Group sets global standards in the fields of hydropower generation, drive technology for industry and vehicles, and paper production. Voith technologies are driving the global transformation towards climate protection, as they help to reduce CO2 emissions and conserve resources. With 22,000 employees, €5.5 billion in sales and locations in over 60 countries around the world, Voith is one of the global players on the road to a sustainable future. This needs to be supported effectively with strategic communication on a broad scale. A task that we fulfill with our entire consulting and communications portfolio and our sustainability expertise. This has resulted in many years of trusting collaboration. We have already supported all areas of the Group with strategy development and measures in internal and external communication as well as product campaigns, crisis communication, lobbying and CEO positioning. All with the common goal of effectively advancing climate-friendly technologies in drive technology, energy generation and paper production for global decarbonization.
Consulting
Communication strategy
Corporate communication
CEO communication
Lobbying
Change processes
Internal communication
Crisis communication
PR/Communication
Industry, corporate, product PR
Topic setting, storytelling
Trend and topic analysis
Content management
Monitoring
Corporate communication
Trade fair communication
Digital
Websites
Social media
Performance marketing
Sustainability
Sustainability communication
Creation
Campaigning
Corporate communication
Film/moving image
Dialog marketing
Trade fair design
Target group-specific content along the customer journey, especially in the field of drive technology for the manufacturing industry and mobility on road, rail and water. We provide a channel- and target group-specific communication strategy across the entire customer journey: from the trade press in print and online to the digital Voith channels, social media and websites to printed sales materials and the digital customer magazine “Perspectives”. At the heart of our content strategy is good storytelling that conveys highly technical topics in a clear and customer-centric way. Voith benefits from a wide range of synergies, from stringent communication to lead generation, which noticeably supports sales.
Digital communication has two decisive advantages over print products: it can be networked with other digital channels and it can be tracked. For these reasons, we transformed the customer magazine Perspectives into a new digital edition with Voith Turbo. We developed a creative concept for this that offers highly intuitive access to the various thematic blocks and individual topics with the help of an animated start page. Our content managers take care of CMS maintenance and fill the digital magazine with content, linking it via social media or other digital formats. By tracking the website, we can see which topics are performing well with users and adjust the content accordingly in order to generate qualified leads.
Whether it’s crisis communication, lobbying or CEO communication, we start by defining the objectives and developing a consistent communication strategy. This holistic consulting approach is the basis of our long-standing, successful partnership. For example, in the internal “Accelerate” campaign, in which we provided communication and consulting support for change processes within the company. Right through to the development of a new 2030 mission statement.
