As part of the relaunch of the brand identity, the company was repositioned as Weißenhorner Milch-Manufaktur. In doing so, we have placed greater emphasis on the craftsmanship and special value of the products. The new brand identity emphasizes the careful processing, the regional origin of the raw materials and the passion and expertise behind every product.
With a modern, yet tradition-conscious design and clear communication, we have made the premium quality and sustainable philosophy of Weißenhorner Milch-Manufaktur visible. We not only revised the packaging and brand identity, but also implemented digital and classic communication measures to authentically establish the company as a high-quality dairy manufacturer.
With this repositioning, Weißenhorner Milch-Manufaktur is creating a strong link between traditional craftsmanship and modern enjoyment – for all those who value first-class dairy products.
To create a uniform and recognizable brand image, we redesigned the logo and packaging as well as various communication measures, including the trade fair appearance.
The aesthetically pleasing and self-contained overall appearance of the new packaging series was honored with the iF Communication design award 2009. More information about our customer here.
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Our client: Weißenhorner
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