Weißenhorner Molkerei has a large premium range of processed dairy products such as Bircher muesli, fondue cheese, fruit and crunchy yogurts. As part of the relaunch of the brand identity, we positioned the company as the Weißenhorner Milch-Manufaktur and thus focused on the artisanal and high-quality aspect of the products.
To create a uniform and recognizable brand image, we redesigned the logo and packaging as well as various communication measures, including the trade fair appearance.
The aesthetically pleasing and self-contained overall appearance of the new packaging series was honored with the iF Communication design award 2009.