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McDonald’s Sustainability Report 2020 compact

McDonald’s published its eleventh sustainability report in 2020. Once again, we have designed a compact version of the report in DIN A5 format. It presents the most important facts and figures in a striking and appealing way for the target group of restaurant visitors.

The storyline and look are based on the current slogan campaign “Ganz bei Euch”. This is intended to create proximity to the target group, be easy to understand and entertaining. In the report, we therefore focussed on people – at home, in a restaurant or out and about…

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The McDonald’s Sustainability Report 2020 Compact is distributed in restaurants across Germany.
Click here for the online version: › McDonald’s Nachhaltigkeitsbericht 2020 kompakt

But we already designed the reports for 2017, 2018 and 2019:
› McDonald’s Nachhaltigkeitsbericht 2019 kompakt
› McDonald’s Nachhaltigkeitsbericht 2018 kompakt
› McDonald’s Nachhaltigkeitsbericht 2017 kompakt





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