Like no other federal state, Baden-Württemberg has such a wide range of regional specialties that are protected by an EU seal of origin. We designed and implemented brand-compliant communication measures for these “protected originals” – the state’s culinary ambassadors – for Marketinggesellschaft Baden-Württemberg (MBW).
At the center of the measures was a 60-page brochure that takes the reader on a journey of discovery through the “Genießerland Baden-Württemberg”.
The brochure presents protected specialties such as Swabian Maultasche, Württemberg wine and Tettnang hops – as well as the individual regions from which the specialties come.
Recipe cards, tasting campaigns, online measures and various trade fair modules were also designed and implemented as part of the campaign.
