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Culinary ambassadors from Baden-Württemberg

Like no other federal state, Baden-Württemberg has such a wide range of regional specialties that are protected by an EU seal of origin. We designed and implemented brand-compliant communication measures for these “protected originals” – the state’s culinary ambassadors – for Marketinggesellschaft Baden-Württemberg (MBW).

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At the center of the measures was a 60-page brochure that takes the reader on a journey of discovery through the “Genießerland Baden-Württemberg”.

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The brochure presents protected specialties such as Swabian Maultasche, Württemberg wine and Tettnang hops – as well as the individual regions from which the specialties come.

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Recipe cards, tasting campaigns, online measures and various trade fair modules were also designed and implemented as part of the campaign.





Further work

Eco Action Weeks Baden-Württemberg - Relaunch of communication presence
MBW
Eco Action Weeks Baden-Württemberg - Relaunch of communication presence
MBW
MBW - Image campaign We supply our country
MBW
MBW - Image campaign We supply our country
MBW
MBW - Regional specialties online campaign
MBW
regionalen Spezialitäten MBW
MBW - Regional specialties online campaign
MBW
MBW - Naturally. FROM HOME. Campaign
MBW
Daheim MBW
MBW - Naturally. FROM HOME. Campaign
MBW
MBW - Organic quality label campaign
MBW
Bio Regional
MBW - Organic quality label campaign
MBW