The Skin Food care range and Weleda showers are two key sales drivers for Weleda. Due to their great importance for the company, they are the focus of the Weleda 2in1 POS campaign 2024.
This initiative was designed with a particular focus on sustainability and efficiency. Instead of running separate campaigns, we have deliberately bundled the two measures. As a result, we can not only reduce the amount of materials used, but also optimize the number of shipping units to retailers. This means considerable savings in resources and a noticeable reduction in CO₂ emissions across all stages of the supply chain.
In order to present the products optimally at the point of sale, we have developed a flexible window display. This can be used by retailers for both the Skin Food care range and the Weleda showers. By cleverly arranging the design elements, the “Skin Food” or “Showers” theme can be placed in the foreground as required. This flexible solution makes it easier for retailers to implement the campaign and enables a targeted customer approach.
At the same time, the multiple use of materials further minimizes the environmental impact – another step towards sustainable brand communication. Both stand displays are based on the same basic design, which is as small and space-saving as possible. The “Skin Food & Pomegranate Firming Facial Care” floor display contains a removable counter display for modular use in secondary placement or in the counter area. A removable tray for the limited edition “Summer Boost” was developed for the “Weleda Shower Care” floor display. This tray can be removed after the Limited Edition is sold out and placed separately on the shelf or on the counter.
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