Making the Christmas season more sustainable: With the Weleda Christmas gift sets, we have created a particularly appealing presence at the point of sale (PoS) that inspires consumers to choose sustainable and beneficial gifts. The lovingly designed gift sets and creative gift ideas were developed specifically for this high-selling promotional period and present the high-quality, natural care products of the popular Weleda brand in stylish and environmentally friendly packaging. Careful placement in stores and eye-catching advertising materials further increased visibility at the PoS.
This year’s campaign was once again a complete success: the Weleda Christmas gift sets were very popular and sold out early. The appealing designs, combined with the proven Weleda quality, ensured high demand and a particularly positive shopping experience. In addition, the brand presence was further strengthened by targeted marketing measures, including atmospheric advertising materials, eye-catching displays and inspiring communication materials.
This great result shows that sustainable gift ideas are becoming increasingly important during the Christmas season and that consumers are specifically looking for high-quality, environmentally friendly products. With a great deal of creativity and strategic planning, we have helped to successfully position the Weleda brand on the market during the festive season – and thus ensure joy, well-being and sustainable beauty under the Christmas tree.
From small to large: the Christmas campaign concept includes gift sets in a wide range of sizes, materials and shapes in order to achieve a wide variety of price ranges for the broadest possible target group.
In the production of each gift box, attention was paid to the sustainable use of materials and climate-neutral production. All cardboard packaging and cans used are made from 100% recycled raw materials and are manufactured in Germany without exception. A sustainable folding display was again used to showcase the gift sets at the PoS. It can be assembled in a few simple steps and offers plenty of space for individual equipment. The PoS presentation is rounded off by a high-quality, modularly designed shop window decoration.
We have given the Advent calendar a completely new interpretation this year. Set up like an Advent wreath with four candles, each candle contains a high-quality original product from Weleda Naturkosmetik – from Skin Food Body Butter to Everon Lip Care or Aroma Shower Energy, this calendar offers four wonderful companions for the cold season.