Weleda’s natural skin helpers were the focus of the 2018 spring campaign: Calendula wound ointment, which has a completely natural effect on cuts and abrasions, and Combudoron®, the gel that relieves heat pain from sunburn and insect bites with nettle.
We developed the compact counter displays, shop window banners and sidewalk posters as well as other decorative elements and information materials for the campaign for use exclusively at the PoS.
In addition, the campaign “Off into the countryside. Naturally accompanied by Weleda.” campaign also promoted various lotions as natural summer companions.