As part of the campaign, the gentle but effective care of Weleda medicines was showcased in various communication measures. In addition to PoS materials in pharmacies, the campaign was also accompanied by online and print measures that emphasized the natural healing power of the products.
Through an emotional visual language, clear product messages and a modern, natural design, the high-quality Weleda medicines were successfully brought into focus as gentle and trustworthy companions for natural wound and skin care.
We developed a variety of eye-catching advertising materials for use exclusively at the PoS, which optimally convey the campaign message and specifically increase the visibility of Weleda medicines at the point of sale.
This included compact counter displays that were placed directly at the checkout or in the consultation area to prominently showcase the products and create a direct incentive to buy. We also designed shop window banners that attract the attention of potential customers from the outside and clearly focus on Weleda’s natural skin helpers.
For an even stronger presence in the outdoor area, we developed sidewalk posters that specifically draw the attention of passers-by to the campaign and convey the most important benefits of the products at a glance. In addition, various decorative elements and information materials were designed, including product flyers, advisory materials for pharmacy staff and shelf stoppers that provide targeted orientation within the sales area.
The combination of these diverse measures resulted in a strong, coherent PoS campaign that not only strengthened the brand presence, but also supported the purchase decision through a clear, visual and informative approach.
In addition, the campaign “Off into the countryside. Naturally accompanied by Weleda.” campaign also promoted various lotions as natural summer companions.
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Our client: Weleda
All projects for our client Weleda
