As part of the campaign, the gentle yet effective care provided by Weleda medicines was highlighted in various marketing initiatives. In addition to point-of-sale materials in pharmacies, the campaign was also supported by online and print initiatives that emphasized the products’ natural healing power.
Through an emotional visual language, clear product messages and a modern, natural design, the high-quality Weleda medicines were successfully brought into focus as gentle and trustworthy companions for natural wound and skin care.
We developed a wide range of eye-catching promotional materials designed exclusively for use at the point of sale (POS), which effectively convey the campaign message and specifically increase the visibility of Weleda pharmaceuticals at the point of sale.
This included compact counter displays that were placed directly at the checkout or in the consultation area to prominently showcase the products and create a direct incentive to buy. We also designed shop window banners that attract the attention of potential customers from the outside and clearly focus on Weleda’s natural skin helpers.
For an even stronger presence in the outdoor area, we developed sidewalk posters that specifically draw the attention of passers-by to the campaign and convey the most important benefits of the products at a glance. In addition, various decorative elements and information materials were designed, including product flyers, advisory materials for pharmacy staff and shelf stoppers that provide targeted orientation within the sales area.
The combination of these diverse measures resulted in a strong, cohesive point-of-sale campaign that not only strengthened brand presence but also supported the purchasing decision through a clear, visual, and informative message.
In addition, the campaign “Off into the countryside. Naturally accompanied by Weleda.” campaign also promoted various lotions as natural summer companions.
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Our client: Weleda
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