The Weleda eye drops Euphrasia D3 are a proven natural remedy and are part of Weleda’s focus range. They are regularly promoted through targeted measures at the point of sale (PoS) to emphasize their gentle, natural effect on irritated and dry eyes.
For the current campaign, we developed a holistic communication concept that focuses on Weleda eye drops both visually and in terms of content. From the creative design and implementation to the provision for use in pharmacies, we realized the campaign to ensure high recognition and a targeted customer approach.
With an appealing, natural design and informative content, the campaign emphasizes the gentle, plant-based effectiveness of Weleda eye drops and makes them easily accessible to pharmacy customers. This not only increases visibility at the PoS, but also promotes trust in Weleda’s proven natural remedies.
The PoS measures include an eye-catching window display that attracts attention from the outside and draws customers’ attention to the Weleda eye drops Euphrasia D3. A targeted visual design with natural elements emphasizes the gentle, plant-based effect of the eye drops and strengthens their positioning as a proven natural remedy.
In addition, sidewalk posters ensure increased visibility outside the pharmacies. They communicate the benefits of Weleda eye drops clearly and concisely, arouse interest and invite potential buyers to take a closer look at the product.
Compact counter displays placed indoors offer a direct incentive to buy at the point of sale. Their strategic placement near the checkout area or in the consultation area draws customers’ attention to the product in a targeted manner. The displays not only save space, but are also designed to effectively convey the campaign’s core messages.
Thanks to these well thought-out PoS measures, the presence of Weleda eye drops in pharmacies is strengthened and the purchase decision is supported by an appealing, confidence-building product presentation.
In addition, further sales and information materials were designed and implemented.
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Our client: Weleda
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