Immerse yourself in nature with all your senses: “Shinrin Yoku” or forest bathing is not only popular in Japan. The green of the leaves, the scent of pine needles, the crackling and springy forest floor help us to calm down and relax. Forest bathing forms the basic idea for the Weleda relaxation campaign that we have developed.
The highlight product of the campaign is the limited edition shower “Forest Harmony Shower”, which brings the forest experience right into your home with fir and lavandin. In keeping with the theme of relaxation, the lavender care range was also integrated into the campaign.
With the modular counter display, both product lines can be set up either separately or together. The combination of the key visuals with the carcass in tree-trunk look captures the theme of forest bathing directly at the PoS.
