EBEP_181101_Relaunch_Web_Projekt_2880_1000_01

Packaging for Wingo cleaning products

Wingo cleaning products stand for environmentally friendly dishwashing, laundry and cleaning products that are designed to make cleaning more fun with their unique combination of sustainable ingredients and cheerful design. The brand combines effective cleaning with ecological responsibility and shows that sustainability is not only sensible, but can also be colorful and inspiring.

Since 2017, we have been working with Wingo on packaging design and helping to continuously develop the brand image. Our goal is to bring the company’s values—sustainability, effectiveness, and a zest for life—to life visually. To do this, we rely on a fresh, modern look that clearly stands out from the classic design of conventional cleaning products.

EBEP_181101_Relaunch_Web_Projekt_2880_1270_01_2

Based on the existing corporate design, we not only design various existing packaging, but also develop creative solutions for new packaging formats. In doing so, we pay particular attention to a clear, intuitive design that makes it easy for consumers to recognize the products and grasp their environmentally friendly benefits at a glance.

The use of bright colors, harmonious design elements and modern typography creates a friendly, inviting packaging that is not only functionally convincing, but also emotionally appealing. In this way, Wingo’s sustainable cleaning concept is perfectly showcased – for a strong brand presence and a more conscious consumer experience.

Although we remain true to the basic design in order to maintain a coherent and recognizable look for the brand, we continuously develop the packaging design and optimize it in a targeted manner. In doing so, we ensure that the design not only remains visually appealing, but also responds to changing market requirements, customer needs and sustainable packaging trends.

A particular focus is on further developing the choice of materials in order to further reduce the ecological footprint of packaging. Wherever possible, we use recyclable, resource-saving or biodegradable materials and at the same time optimize the functionality of the packaging, for example through improved handling or better ergonomics.

We also regularly adapt the design to new product innovations and product range expansions to ensure a uniform yet flexible brand architecture. Clear colour coding, intuitive icons and an optimized information structure help consumers to find their way around the product world even faster.

Thanks to these continuous improvements and adjustments, the packaging design not only remains modern and attractive, but also helps the brand to remain successful on the market in the long term and consistently communicate its sustainable values.

We have completely redesigned the packaging for the new cleaning cloths. The new design elements, such as the kitchen and tile illustrations, blend harmoniously into the overall look of the product range.