Pots made from Silargan® preserve the full flavor and natural aroma of every ingredient.
To prove this, we sent a food truck on a taste training tour of Silit’s retail partners.
Consumers can find out which spices are used in carrot soup.
or in an apple compote?
The Silit roadshow toured Germany for 50 days:
with test tasting, large competition, accompanying web and print measures
and explanatory films about the material and the manufacturing process of Silargan®,
the functional ceramic for natural cooking.
We developed a new international brand identity for Silit back in 2013 and
gave the brand a complete facelift following its repositioning.
The roadshow under the motto “Find the natural taste”,
We designed and implemented the roadshow from A to Z: from the conception of the roadshow
from the food truck branding and the promoter outfits to the creation of the explanatory films
and all accompanying measures.
