Behind lehmann natur is an energetic organic pioneering spirit that drives the company towards innovative and sustainable solutions in the food sector. This spirit is evident not only in the passion for natural products, but also in the consistent implementation of the principles of permaculture. Lehmann natur grows fruit and vegetables with its own hands – completely in harmony with nature, without resorting to chemical additives. Instead, organic cultivation ensures that the natural balance is preserved and valuable resources are conserved.
The philosophy that organic products are more than just a trend—but rather embody a responsible approach to the environment—forms the core of the company. This commitment and tireless drive should now be conveyed even more strongly through the brand’s external communications. To authentically and vividly portray this pioneering spirit in organic farming, a new website was launched, among other initiatives. This platform showcases not only the company’s extensive expertise in sustainable farming but also the passion that goes into creating every single product.
The new website offers visitors in-depth insights into the sustainable cultivation methods, the ecological principles of permaculture and the stories behind the products. With a modern, user-friendly design and creative visual elements, it is clear that innovation and tradition go hand in hand at lehmann natur. In this way, the company’s holistic approach – from production to the communication of a conscious lifestyle – is convincingly conveyed to the outside world.
We started with the redesign of the logo. It has become more organic and colorful, with a sprout that gives the logo more natural vitality. Producers, vision and mission should become more visible and receive more attention. In order to anchor this “more” in agriculture, we worked together to further develop the positioning of the brand and this is how the new claim was created: We take organic further.
As part of the strategy and creative process, we recently revised the website. The focus here was on permaculture and fair supply chains – these were to be made clear and transparent for end consumers. The extra feature of the new Lehmann website: the online store for your own, seed-resistant seeds Lehmanns Bio Saaten<.
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