Behind Lehmann natur is an energetic organic pioneering spirit – and the principles of permaculture, according to which Lehmann natur grows its own fruit and vegetables. We wanted to communicate this drive more strongly to the outside world – including on the new website.
We started with the redesign of the logo. It has become more organic and colorful, with a sprout that gives the logo more natural vitality. Producers, vision and mission should become more visible and receive more attention. In order to anchor this “more” in agriculture, we worked together to further develop the positioning of the brand and this is how the new claim was created: We take organic further.
As part of the strategy and creative process, we recently revised the website. The focus here was on permaculture and fair supply chains – these were to be made clear and transparent for end consumers. The extra feature of the new Lehmann website: the online store for the company’s own, seed-resistant seeds Lehmanns Bio Saaten.
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