Two WMF novelty displays developed by us effectively showcase WMF’s new products at the point of sale. They are specially designed to attract the attention of customers in stationary retail and to strengthen WMF’s brand image. With well thought-out concepts, high-quality materials and precise implementation, the displays create an impressive brand experience directly at the point of sale.
We use two different approaches to address the target groups in the best possible way: One display uses a highly visual presentation that emphasizes the high quality of the products with an appealing design and targeted lighting accents. The second display, on the other hand, focuses on interactivity – it invites customers to experience the products for themselves and discover their benefits directly. This combination of visual presentation and haptic experience ensures clear communication of the product benefits and increases the willingness to buy.
Our WMF novelty displays are specially tailored to the requirements of specialist retailers in Germany, Austria and Switzerland and offer an effective way of providing end consumers with targeted information and inspiration. This takes the shopping experience in stationary retail to a new level.
We designed the stand display for the “Steak Profi” pan in the form of a stove to bring the typical application situation to life directly at the point of sale. This special design not only attracts attention, but also intuitively illustrates the pan’s many possible uses. Thanks to its high-quality material and special finish, the “Steak Profi” is not only suitable for use on the stove, but can also easily be placed in the oven for final cooking. The sophisticated display design communicates this feature clearly and makes it immediately understandable for customers. This makes the display a real eye-catcher in specialist shops.
We focus on interaction with the wooden table display for the “Compact Cuisine” pot series. Consumers can see for themselves how much space the pots save at the PoS by simply trying them out for themselves.
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Our customer: WMF
All projects for our customer WMF
