Immerse yourself in nature with all your senses: The Weleda relaxation campaign takes us on a journey of relaxation and regeneration. “Shinrin Yoku” or forest bathing is a centuries-old practice that is gaining popularity not only in Japan, but now worldwide. Consciously spending time in the forest, immersing yourself in its atmosphere and experiencing the natural environment with all your senses has been proven to have positive effects on body and mind. The lush green of the leaves, the aromatic scent of pine needles, the gentle crackling of the springy forest floor underfoot – all these sensory impressions help us to calm down, reduce stress and recharge our batteries.
It is precisely this beneficial connection to nature that is at the heart of the Weleda relaxation campaign that we have developed. Inspired by the concept of forest bathing, the campaign creates an atmosphere of serenity and renewal. Through the targeted use of visual and sensory elements, it conveys a feeling of calm and naturalness and invites people to consciously take some time out. With products that capture the power of nature, relaxation can not only be felt, but also experienced – a harmonious interplay of fragrance, care and mindfulness that brings body and mind into balance.
The highlight product of the campaign is the limited edition shower “Forest Harmony Shower”, which brings the soothing forest experience directly into your own bathroom with the natural essences of fir and lavandin. The fragrance of the essential oils is reminiscent of a walk through a dense, green forest, while the gentle foam pampers the skin and creates a feeling of calm and security. The carefully selected ingredients help to harmonize body and mind – a moment of time-out inspired by the regenerating power of nature.
In keeping with the overarching theme of relaxation, the popular lavender care range was also integrated into the campaign. Lavender has been known for centuries for its calming effect and helps to leave the stress of everyday life behind. The combination of soothing cleansing and intensive care makes the campaign a holistic experience for the senses. Whether as a refreshing start to the day or as a relaxing ritual in the evening – the carefully coordinated products create little moments of well-being that help to recharge your batteries and find inner balance.
With the modular counter display, both product lines can be set up either separately or together. The combination of the key visuals with the carcass in tree-trunk look captures the theme of forest bathing directly at the PoS.
More information:
Our client: Weleda
All projects for our client Weleda
