Many companies invest significant budgets in marketing, analytics, and digital channels. But how complete, reliable, and meaningful are the data on which decisions are based?
A lack of tracking, inaccurate attribution, and technical limitations often result in marketing decisions being made based on incomplete data. At the same time, digital measurability is undergoing a fundamental shift: cookies are disappearing, data privacy requirements are increasing, and AI is opening up new possibilities for working with data.
Together with our long-standing partner , ad agents, Eberle Business is therefore launching the webinar series “What Decision-Makers Need to Know About Tracking.” In the first part, we’ll cover the basics of modern tracking and explain why clean data is essential for better budget decisions, more precise analyses, and more effective marketing.
This webinar is intended for marketers and decision-makers who trust their data and want to use it strategically to guide their marketing activities.
Webinar Date: Tuesday, July 7, 2026, 11:00 a.m.–12:00 p.m.
Speaker: Jens Tonnier, Senior Consultant, Digital Analytics
Participation: free
Other sessions in the webinar series:
Part 2 in August 2026: How do I interpret and evaluate data?
Part 3 in September 2026: How does tracking work from a technical standpoint?
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