Following an extensive strategic process, we implemented a complete relaunch for the Schrozberg Dairy, during which the producers’ cooperative also adopted its new name, “Schrozberger Milchbauern.” Since then, we have been managing the brand’s packaging design as well as its print and digital communications. This includes large-scale campaigns, eye-catching visuals, concise messages, and a clear visual language. In this way, the unique qualities of the Schrozberger Milchbauern are conveyed in an emotional and memorable way—for example, with the slogan “Stubborn out of passion.”
At the heart of it all: a distinctive brand identity with an artisanal feel that conveys the outstanding quality of the products both visually and through its messaging. We oversee the entire packaging process, design communications for retailers and end customers, and create an authentic brand image through our unique photographic vision and in-house photo shoots.
The result: a successful product line relaunch, double-digit annual growth—and the highest milk prices in Germany for producers.