Brand relaunch and communication

The Schrozberger Milchbauern relaunch focuses on authentic and emotional communication that makes the people behind the brand visible. Real portraits of the Schrozberger dairy farmers take center stage in the new brand communication and show the farmers who work with dedication and conviction for the highest organic quality.

Their tireless commitment and consistent attitude towards sustainable agriculture are powerfully expressed by the new slogan “Stubborn with passion”. This statement underlines the special character of the Schrozberg dairy farmers: they stand for tradition, responsibility and uncompromising quality – values that can be felt in every product.

This relaunch sharpens the brand’s identity, strengthens the connection between producers and consumers and emphasizes artisanal, cooperative production as the core of the brand. The many unique selling points of Schrozberger Milchbauern are highlighted through targeted, differentiated communication in individual motif units. These are strategically adapted and used appropriately for the target group and media in order to optimally convey the brand values and quality promise.

A key example of this is the large-scale campaign in the core sales region of Baden-Württemberg, which increases the visibility of the brand in the direct environment of consumers. Eye-catching images, concise messages and a clear visual language convey the special features of the Schrozberg dairy farmers in an emotional and impressive way.

The motifs are also played out in other channels – from print ads and online advertising to social media formats and PoS materials. This ensures that the campaign’s message remains consistent across various touchpoints and that the values of regionality, sustainable agriculture and cooperative responsibility are communicated in an appealing way.

After an extensive strategy process, we implemented a complete relaunch for Molkerei Schrozberg in 2012 and support the brand in packaging design and in analog and digital communication.