The relaunch of the communication focuses on truly authentic portraits of the Schrozberg dairy farmers, whose dedicated struggle for the best possible quality is expressed by the slogan “Stubborn with passion”.
The many unique selling points are communicated in individual motifs that are used to suit the target group and media, such as in the large-scale campaign in the core sales region of Baden-Württemberg.
After an extensive strategy process, we implemented a complete relaunch for Molkerei Schrozberg in 2012 and support the brand in packaging design and in analog and digital communication.