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Relaunch of brand presence

Following a comprehensive strategy process, we have repositioned the Schrozberg dairy. The first step was to rename the company Schrozberger Milchbauern in order to emphasize the farmers’ ownership as a cooperative.

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The task of the packaging was to express both craftsmanship and premium aspects and to leave room to communicate added value, such as the disruptive “… of dairy cows with horns”, which symbolizes the topic of animal welfare in Demeter farming.

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The Schrozberg dairy farmers are now very successful, with double-digit annual sales growth and are among the dairies in Germany that can pay their farmers the best milk money.

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Further work

Schrozberg dairy farmers - communication concept
Schrozberger Milchbauern
Transparenz Schrozberger Milchbauern
Schrozberg dairy farmers - communication concept
Schrozberger Milchbauern
Schrozberger Milchbauern - Brand relaunch
Schrozberger Milchbauern
Schrozberger Milchbauern Relaunch Web
Schrozberger Milchbauern - Brand relaunch
Schrozberger Milchbauern
McDonald's - Sustainability report 2018
McDonald’s
McDonald's Nachhaltigkeitsbericht 2018 Print
McDonald's - Sustainability report 2018
McDonald’s
Rheinsberger PreussenQuelle - the sustainability award
Rheinsberg Preussenquelle
Nachhall Reihensberger Preussenquelle
Rheinsberger PreussenQuelle - the sustainability award
Rheinsberg Preussenquelle
Vitaquell - Brand identity and launch
Vitaquell
Vitaquell
Vitaquell - Brand identity and launch
Vitaquell
DuMont - Campaign Escapades Travel Guide
DuMont
DuMont Eskapaden Reiseführer
DuMont - Campaign Escapades Travel Guide
DuMont
Alnatura - Campaign for the Alnatura Organic Farmer Initiative
Alnatura
Alnatura Bio-Bauern-Initiative Kampagne
Alnatura - Campaign for the Alnatura Organic Farmer Initiative
Alnatura
Silit - Quadro launch campaign
Silit
Silit Kochtopf Qaudro
Silit - Quadro launch campaign
Silit