We are delighted to have won the German Brand Award for the Neudorff image campaign in the categories “Excellence in Brand Strategy and Creation – Brand Communication 360° Campaign” and “Excellence in Brand Strategy and Creation – Brand Efficiency of the Year”.
Neudorff is a family business that offers environmentally friendly products for plant care and protection. Our task was to develop a campaign that would increase brand awareness and reach a new target group at the same time. To this end, we have focused on the three core values of Neudorff: Customer service, natural products and family business. This allowed three different communication levels to be created: the brand level, the product level and the sustainability level.
The campaign had a positive impact on sales and resulted in a double-digit increase in brand awareness.
