Great pleasure for us and our customers Bad Reichenhaller at the German Brand Award: Our extensive launch campaign for AlpenJodSalz with selenium was honored as “Winner” in the category Excellence in Brand Strategy and Creation: Brand Communication – Classic Campaign. Clear message, striking typography, strong color: the focus is clearly on product benefits in the large area. Because salt is the right choice for anyone who eats less meat, we have created Viscom we staged a vegetarian pasta dish. We created the TV commercial, which is set in the midst of life, together with Stereo Films realized. Print products for B2B communication and a display for the POS complete the campaign.
More about the prize here: https://www.german-brand-award.com