The Davert brand relaunch developed by the Eberle advertising agency received the “Special Mention” award in the “Excellent Communications Design – Brand Identity” category at the German Design Awards and also received the “Winner” award at the German Brand Awards.
The aim of these awards is to discover, present and honor unique design trends as well as pioneering brands and brand makers. Both competitions place the highest demands on the selection of their award winners: the unique and demanding nomination process means that only those products, projects, brands and brand makers are invited to participate that demonstrably stand out due to their design or brand-leading quality and thus differentiate themselves from the competition. The initiator of both competitions is the German Design Council.
The strategic realignment of the Davert brand ensures clear positioning and differentiation in the competitive environment. The communication focuses on the company’s unique selling points: its many years of experience and passion for sourcing high-quality raw materials.
The themes of origin, diversity and quality are at the heart of all communication media. The result is an eye-catching overall appearance that inspires the target group, from the logo, advertisements, displays and sales folders to the website and trade fair stand. At the heart of the relaunch: the bold colors, different for each product category, which create a strong facing on the shelf.
