The Davert brand relaunch developed by Eberle won the “special mention” prize at the German Design Awards for the category “excellent communications design – brand identity”, as well as the “winner” prize at the German Brand Awards.
The aim of these prizes is to present and praise unique design trends, as well as to discover groundbreaking brands and brand builders. Both competitions have the highest standards for determining their prizewinners: Through the unique and demanding nomination procedures, only products, projects, brands and brand-builders that demonstrably stand out competitively through their design or marketing quality are invited to take part. The competitions are both held by the German Design Council.
The strategic restructuring of the Davert brand provides clear positioning and differentiation in the field of competition. At the centre of communication are the company’s unique selling points: the many years of experience and passion in procuring high-quality raw materials.
Origin, diversity and quality are central to all methods of communication. The result is a highly eye-catching total image, which impresses the target group with its logo, adverts and displays, as well as the sales folders, website and trade fair stand. The centrepiece of the relaunch: Different, striking colours are used for each product category, achieving a strong facing on the shelves.
