For more than 25 years, we have been working for companies for which what is now referred to as “sustainability” was the actual founding impulse. Sustainable and green topics, especially organic farming, have always been an essential part of our work – in the development of brands, packaging design and communication. Against this backdrop, sustainability has become one of our core competencies. We now work for a wide variety of brands and companies – across all sectors – and offer a comprehensive range of services in all areas of sustainability strategy and communication. Not only advising, communicating and reporting – but also doing. As an agency, we therefore set ourselves the highest standards in terms of sustainability. More information on sustainability at Eberle.
As a “pioneer for the transformation towards a more sustainable future”, we were the first advertising agency ever to be awarded the German Sustainability Award 2024 in the Advertising & PR category.
We develop brand and sustainability strategies. We work together with our customers in workshops to develop the foundations for this. On the one hand, this involves sustainability issues as part of a classic brand strategy process and, on the other, the development of sustainability strategies in order to derive fields of action for sustainability management within the company. The Eberle sustainability matrix below illustrates possible strategic approaches in the context of different starting situations: Sustainability agency Together with a network of partners, we support our clients throughout the entire process or in individual steps – no matter where they are in the sustainability process.
Transparency and credibility are key elements of sustainability communication. Only those who communicate credibly strengthen their own brand. The time horizon also plays a role, not just short-term measures, but above all continuous communication pays off and creates credibility. And finally, all communication should be based on a strong central idea.
Based on your sustainability activities, we develop messages tailored to your target group and place them in the right channels to achieve a consistent and strong impact.
Sustainability reporting has several facets. We turn a mandatory report in accordance with a recognized standard into a communicative advertising medium – regardless of whether it is a first-time report or one with many years of experience in sustainability reporting.
We support our clients throughout the entire process of creating a sustainability report – from the concept, through information and data collection, to text creation and layout.
Do you have any questions? Is your company also affected by the CSRD? Would you like to communicate your sustainability activities appropriately? Contact us for a non-binding initial consultation.
The logical continuation of our strategy work in the area of sustainability is to support our customers in its implementation. Our network of partners provides expert advice on calculating your own carbon footprint and supporting insetting projects to reduce your own emissions, as well as offsetting unavoidable emissions through UN-certified agricultural projects.
In this context, we developed a CO2-neutral label back in 2011 – and thus a complete concept that can be used for the certification of individual advertising materials as well as for the entire company. We have now gone one step further and designed a climate-positive label. The prerequisite for this is a sustainable orientation in the basic values, such as organic certification. In addition to overcompensation of at least 10% of the emissions generated, the company also reduces its own emissions through insetting projects. In addition to the use of the label, a comprehensive communication package is available, including images and information material on specific, illustrative projects.
Below you will find a selection of customer projects that have opted for CO2 compensation for individual product areas or advertising materials.
Since 2016, we have been working with our customer Davert to offset the emissions generated by printing the folding cartons through a climate protection project.
Holle’s dairy foods have carried the “CO2-neutral” certificate since 2013. Dairy foods have even been climate-positive since 2022. In the meantime, however, Holle has decided to remove the “climate-positive” logo from its packaging.
The emissions generated by printing the sustainability report were offset by a UN-certified climate protection project in South Africa.
When we think of CO2 emissions, we think of cars, airplanes, ships, heating systems, clothing, furniture, etc. – but not the Internet. Yet the Internet in Germany produces as many emissions as the entire city of Berlin. That’s why we launched www.klimapositiv.world. Here we offer companies the opportunity to calculate the emissions of their website free of charge – and to offset them directly, including a license to use our climate-positive label on their own website.