Our work for Agava Karin Lang, a brand of Sonnentracht GmbH that specializes in alternative sweeteners, is based on the results of a comprehensive strategy workshop. As part of the Agava packaging relaunch, a fresh, modern design was developed that visually emphasizes the brand values and the high quality of the products. The new Agava packaging design expresses this reorientation and is also reflected in the slogan ‘Life is sweet’, which aptly captures the brand’s philosophy.
As part of the Agava packaging relaunch, the logo was revised and the entire brand identity was redesigned, based on four innovative new products. The new design combines modernity with the natural identity of the brand and ensures a fresh, appealing look. A particular highlight are the icons on the front of the packaging, which clearly and intuitively illustrate the many possible uses of the products. This relaunch communicates Agava’s brand message even more strongly and offers consumers a uniform, informative and aesthetically pleasing packaging concept.
In addition to the packaging, we developed a comprehensive communication concept and designed a variety of accompanying advertising materials. These include eye-catching advertisements, attractively designed PoS displays, creative postcards and targeted social media measures. These cross-media marketing measures ensure a consistent brand presence and support the visibility and recognizability of Agava across various channels. In this way, the brand message is effectively communicated not only at the point of sale, but also in the digital world.
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