Our work for Agava Karin Lang, a brand of Sonnentracht GmbH specializing in alternative sweeteners, is based on the results of an extensive strategy workshop. The Agava packaging design expresses this and is also reflected in the slogan “Life is sweet”.
The logo was revised on the basis of four new products and the brand image was completely relaunched. Icons on the front of the packaging explain the different uses of the products.
In addition to the packaging, we also designed accompanying advertising materials such as advertisements, PoS displays, postcards and social media measures.