Following a strategic realignment, the traditional Kaiser brand – world market leader in the bakeware sector – has undergone a comprehensive relaunch. In the course of this, we developed an international brand identity and created a new holistic brand image under the slogan “For me, for you. With Kaiser”, we created a new and holistic brand image.
We developed a new visual language that, among other things, uses color coding to identify different areas and quality levels.
As part of the market launch of the new La Forme Plus baking tins, we created an atmospheric film in which viewers can experience the creation of cakes and tarts. Three cake creations are created in front of the camera and demonstrate the product advantages of the new KAISER baking tins.
The many inspiring cake and tart creations created during our photo shoots are the basis for the new packaging design, which was also created by us. In addition, they are an integral part of all communication media, advertising motifs, the product catalog, the PoS and trade fair presence, as well as the diverse social media activities.