For me, for you. With KAISER.

Following a comprehensive strategic realignment, the traditional Kaiser brand, the global leader in bakeware, was repositioned and underwent an in-depth relaunch. The aim was to make the brand more modern, more emotional and even more focused on the needs of consumers, without neglecting its traditional craftsmanship and quality.

As part of this realignment, we developed an international brand image that positions Kaiser as a trustworthy, inspiring and high-quality brand in the baking segment. Under the slogan “For me, for you. With Kaiser”, we created an emotional brand world that focuses on baking together as an experience.

A central component of the relaunch was the creation of a new, uniform Kaiser corporate design, which is characterized by a modern yet timeless design. This included a revised logo, a concise color scheme, clear typography and an appealing image concept that showcases the Kaiser products in a high-quality way.

In addition, the new Kaiser corporate design was consistently implemented across all touchpoints – from packaging and PoS materials to digital media and social media appearances through to print advertisements and trade fair appearances. The result is a consistent, holistic brand image that redefines and sustainably strengthens Kaiser as a modern, emotional and high-quality leading brand in the bakeware sector.

We developed a new visual language that, among other things, uses color coding to identify different areas and quality levels.

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As part of the market launch of the new La Forme Plus baking tins, we created an atmospheric film in which viewers can experience the creation of cakes and tarts. Three cake creations are created in front of the camera and demonstrate the product advantages of the new KAISER baking tins.

The many inspiring cake and tart creations created during our photo shoots are the basis for the new packaging design, which was also created by us. In addition, they are an integral part of all communication media, advertising motifs, the product catalog, the PoS and trade fair presence, as well as the diverse social media activities.