More organic farmers through the Alnatura organic farmer initiative

The Alnatura Organic Farmers Initiative was set up to actively support farmers throughout Germany in converting to organic farming and thus make a positive contribution to the environment, biodiversity and sustainable agriculture in the long term. The initiative is committed to ensuring that more and more agricultural land in Germany is farmed organically in order to protect natural resources and promote healthy food.

To communicate the core message of this valuable initiative, we developed the catchy motto “Making ground together”, which illustrates both the collaborative idea and the sustainable impact of the initiative. We accompanied the entire process, from conception to strategic development and realization, and developed a clear and appealing visual implementation.

Special attention was paid to integrating the initiative into the Alnatura brand world. To this end, we designed a concise presentation of the initiative on selected products that appeals to consumers directly at the point of sale and provides information about the background. The design was harmoniously embedded into the existing Alnatura packaging design so that the initiative is perceived as an integral part of the brand.

The Alnatura organic farmer initiative was made visible and its message clearly conveyed through targeted communication measures in various channels – with the aim of raising awareness of organic farming and winning over more farmers for a sustainable future.