The soft relaunch of the Alnatura chocolate bars now contributes to the differentiation of varieties and competition on supermarket shelves. We have retained the familiar basis of the Alnatura design, while some elements have been given a creative makeover. For example, the background and typography have been given a modern update – the newly introduced, curved font now conveys even more enjoyment and ensures a contemporary look that underlines the brand’s claim.
As part of this relaunch, our particular focus was on the radiance of the color coding. These were specifically optimized to enable clear and memorable differentiation between a total of 12 chocolate bars. The varieties include Dark Nut, Fine Bitter, Fine Bitter Orange, Whole Nut, Whole Almond, Coconut, Whole Milk and White Crisp. The harmonious combination of bold colors and innovative design not only makes the range clearer, but also significantly increases the recognition value on the shelf.
The new packaging design also reflects the aim of combining enjoyment and sustainability in a coherent overall picture. The redesign was carried out in close consultation with our designers, who attached great importance to attention to detail and modernity. The result is an all-round convincing appearance that will delight both long-standing fans and new customers. With this fresh look, we are making a clear statement for quality, variety and innovation in the world of chocolate bars. This new appearance not only strengthens the brand’s self-confidence, but also ensures increased visibility among the competition and makes Alnatura chocolate bars an unmistakable highlight in the organic segment for modern consumers.
The new recognizable feature of the chocolates is the cheerful butterfly illustration and the tempting chocolate pieces placed on the coloured areas combined with the main ingredient of each variety. Now the modernized wrappers of the chocolate bars do both: they draw attention to the organic quality of the ingredients and at the same time attract new attention with bright colors.
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Our client: Alnatura
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