EBEP_181101_Relaunch_Web_Projekt_2880_1000_01_1 EBEP_181101_Relaunch_Web_Projekt_2880_1000_01_1

Christmas assortment
Alnatura

The seasonal range also plays a special role in the assortment of Alnatura Super Natur stores, which includes around 1,400 different organic foods under the Alnatura brand. Depending on the time of year, carefully selected seasonal products complement the existing range – from fresh, regional produce to specialties for festive occasions.

One highlight is the Alnatura Christmas range, which offers a variety of delicious organic products for an enjoyable and conscious Christmas season. Whether traditional Christmas cookies, the finest chocolates, aromatic spices or special delicatessen items – the range brings festive enjoyment in organic quality to the table. With lovingly designed packaging and high-quality ingredients, the Alnatura Christmas range underlines the brand’s philosophy: sustainability, naturalness and the highest quality for the most wonderful time of the year.

EBEP_181101_Relaunch_Web_Projekt_2880_1270_02_2 EBEP_181101_Relaunch_Web_Projekt_2880_1270_02_2

We took on the entire product design for the Alnatura Christmas range, placing particular emphasis on a harmonious combination of high-quality design, sustainable materials and festive aesthetics.

From classics such as Santa Claus with a vegan organic recipe, which promises indulgence without compromise, to unusual delicacies such as the aromatic aniseed stars and the fine spelt stollen cookies – every product reflects the high quality and philosophy of Alnatura.

Another highlight is the lovingly designed tea Advent calendar, which accompanies you through the pre-Christmas period with a selection of soothing organic teas. Here, attention has been paid not only to the tasteful composition of the teas, but also to a sustainable and appealing design that makes the calendar a special gift.

Our aim was to integrate the Alnatura Christmas range perfectly into the brand world, both visually and in terms of content, while at the same time making the magic and warmth of the Christmas season tangible in every detail. With atmospheric packaging, well thought-out colors and illustrations and clear communication of organic quality, we created a range that combines conscious enjoyment and festive tradition in a special way.

EBEP_181101_Relaunch_Web_Projekt_2880_1270_02_3 EBEP_181101_Relaunch_Web_Projekt_2880_1270_02_3

The very reduced design with monochrome color worlds, which stand for different themes, looks like a wallpaper due to the many hand-drawn individual illustrations and forms a unit with the likewise hand-drawn typography.

EBEP_181101_Relaunch_Web_Projekt_2880_1270_02_4 EBEP_181101_Relaunch_Web_Projekt_2880_1270_02_4

All products create a stringent brand image, ensure a strong block formation and, in addition to the category-typical design, convey high quality, value for money and organic appeal.

More information:
Our client: Alnatura
All projects for our client Alnatura





Further work
Alnatura - Relaunch packaging bread range
Alnatura
Alnatura Packaging Brote
Alnatura - Relaunch packaging bread range
Alnatura
Alnatura pasture milk relaunch
Alnatura
Relaunch Alnatura Weidemilch Produkte
Alnatura pasture milk relaunch
Alnatura
Alnatura - 40th anniversary campaign
Alnatura
40 Jahre Alnatura Jubiläumskampagne
Alnatura - 40th anniversary campaign
Alnatura
Alnatura relaunch sweet pastries
Alnatura
blank
Alnatura relaunch sweet pastries
Alnatura
Alnatura - Coffee relaunch
Alnatura
Alnatura Kaffee Relaunch
Alnatura - Coffee relaunch
Alnatura
Alnatura - Soft relaunch of various product categories
Alnatura
Produktkategorien Alnatura
Alnatura - Soft relaunch of various product categories
Alnatura
Eber