Case-Alnatura_Kinderrelaunch-2880x1000 Case-Alnatura_Kinderrelaunch-2880x1000

New packaging not only sweetens everyday life for the little ones

The aim of the revision was to surprise both children and parents with a lovingly redesigned product. In doing so, we paid attention to strengthening Alnatura’s unique selling points such as authenticity, naturalness and the high quality of the products – as well as creating a contemporary design. In this way, we have given the packaging a vibrancy that should also inspire non-Alnatura customers.

Targeted accents with warm colors have created harmonious and at the same time “tangible” packaging that invites the eye to discover. For example, the lovely animal and nature illustrations on the children’s Bircher Muesli. They create positive emotionality that emphasizes the naturalness and quality of Alnatura products. In addition to muesli, the redesigned products also include bars, snacks and mini rice cakes.





Further work

Alnatura - Soft relaunch of various product categories
Alnatura
Produktkategorien Alnatura
Alnatura - Soft relaunch of various product categories
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Alnatura - Nut cream
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Alnatura - Nut cream
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Alnatura - Relaunch sweet pastries
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Alnatura - Relaunch sweet pastries
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Alnatura - Soft relaunch packaging milk alternatives
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Alnatura - Soft relaunch packaging milk alternatives
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Alnatura - Chocolate packaging reloaded
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Schokotafeln Alnatura
Alnatura - Chocolate packaging reloaded
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